GLOBAL NEXT GEN. WEEKLY

Newsletter drops every Friday

This week was a reminder that culture doesn’t move in one lane — it oscillates between play and performance, nostalgia and newness. Brands that understand that balance are the ones cutting through. LEGO and Crocs debuted a collaboration that instantly took over fashion feeds. Equal parts unexpected and self-aware, it’s proof that Gen Z doesn’t want “safe” design — they want personality.

With the 2026 Winter Olympics on the horizon, early conversations are already picking up — from athlete storytelling to fashion partnerships and lifestyle-led coverage. We are so ready to see what’s in store.

One of our talents, @nuhrayduh killed it in her Covergirl photoshoot and were so excited to see the stunning results!Between playful collaborations and legacy institutions reentering the spotlight, this week reinforced one thing: audiences love familiarity, but only when it feels refreshed. The brands winning aren’t recycling the past — they’re reimagining it through today’s platforms, creators, and communities.

“You attract what you are ready for” - Talent Ryan Rockefeller

Winter in Full Swing

The obsession of throwback aesthetics is even bigger, pop culture feels suspiciously familiar, and the internet is romanticizing eras we swore we were done with. The timeline is glitching, but we’re leaning in. Here’s what caught our eye this week — from culture moments to creative signals we think are worth watching.

The Traitors season 4 is quickly becoming a new favorite. Equal parts camp, strategy, and cozy chaos, it’s the kind of TV that feels old-school addictive in the best way. On the other hand, Tell Me Lies is addictive in the, “Why did I do this to myself?” way. Same can’t-look-away pull, totally different energy.

Fashion’s ongoing love affair with the archives shows no signs of slowing down. Brands are pulling silhouettes, logos, and color palettes straight from the late 2000s–early 2010s playbook — but this time, it feels more considered. Less irony, more intention.

On our end… we’re continuing to build alongside talent we genuinely believe in, refining how we show up creatively, and leaning into strategies that feel thoughtful, human, and actually effective. Less noise, more clarity. More experimentation, but with purpose. As culture keeps looping and evolving, we’re focused on staying sharp, curious, and ahead of the conversation — not chasing it.

“I feel like this year is really about, like, realizing stuff. And everyone around me, we’re all just, like, realizing things” -Kylie Jenner in 2016

It’s Actually 2016

As everyone settles into their 2026 resolutions (hopefully no quitters just yet), the new year has already delivered its fair share of drama and fresh releases. Case in point: as of yesterday, Fetty Wap is officially out of prison

This week also kicked award season into full gear with the release of the 2026 Actor Awards nominations. Casting news made waves too, with Teagan Croft and Milo Manheim announced for the live-action Tangled — audiences seem genuinely excited to see new faces bring familiar stories to life. Meanwhile, celebrity seating charts and red-carpet speculation have dominated feeds ahead of the 2026 Golden Globes, which we’ll be watching on January 11th.

Branding is getting more tactile. We’re seeing a return to hand-done artwork across campaigns, with brands like Hermès, Rimmel, Lacoste, and Sandy Liang leaning into illustration and artist-led visuals. It’s refreshing to see major names step away from AI-heavy aesthetics and return to what gives branding its soul: real artists, real craft, and intentional creativity.

On our end, we’re stepping into the year with momentum and intention. We’re excited about what’s ahead — from upcoming partnerships to new creative opportunities that feel aligned, thoughtful, and genuinely exciting.

“Momentum is created by intention, not noise.”

More Feeling, Less Formula

Setting The Tone For 2026

“There is a seat waiting for you at tables you haven’t even seen”

We’re kicking off 2026 with an intentional mindset: less noise, more substance, and a clear focus. We’re excited to officially welcome Nereida Nichelle (@nuhrayduh) to the Global Next Gen roster. Nereida creates at the intersection of fitness, fashion, and lifestyle, blending strong, feel-good movement with elevated personal style. Her content feels aspirational without being untouchable — grounded in self-care, confidence, and the kind of routines that make everyday life feel considered. We’re proud to build what’s next together.

Beyond our own announcements, this past week was a reminder that relevance isn’t about exposure — it’s about timing, taste, and restraint. Whether it’s legacy moments (yes, Snoop Dogg still has it — that halftime show proved it) or creators quietly refining how they show up online, the signal is clear: audiences are valuing clarity.

Looking ahead, 2026 is already shaping up to be a good one. We’re keeping our eyes on upcoming music releases from A$AP Rocky, Lana Del Rey, Madison Beer, and more — plus a year that feels primed for thoughtful growth, intentional creativity, and doing things with purpose. We can’t wait for what’s ahead.

The Internet Was Busy

This week was full of art, creativity, and celebrity energy - and our own talent, Taj Hughes made waves at the Puma X Art Basel event in Miami. From immersive installations to A-list sightings, Art Basel brought the world together under one creative umbrella!

Now... The Met Gala 2026 has officially announced co-chairs Beyoncé, Nicole Kidman, Venus Williams, and Anna Wintour to step forward on Monday, May 4th. Along with Anthony Vaccarello and Zoë Kravitz to co-chair the Gala Host Committee, with members including Sabrina Carpenter, Doja Cat, Gwendoline Christie, Alex Consani and more. We can’t wait to judge the looks from our couch.

In music news, all members of BTS have reunited after completing their military service - sparking huge excitement online and speculation about new music or a 2026 project. As the year gears towards an end and the holiday season is among us, Mariah Careys “All I Want for Christmas Is You” is topping charts again — close to historic Billboard records.

Thanks for catching up with us! We’ll be back next Friday with more note- worthy moments.

“I like my Fridays like my stories, worth sharking.”

Spotted: A New Friday Tradition

Introducing Next Gen. Weekly — a column on our talent, our team, and the pop culture moments keeping group chats alive. The first issue starts now.

We kicked off this week with signing new talent, Kendrick and Ty, a couple who makes comedy, lifestyle moments, and little games feel effortlessly fun. Consider this your official warning - their content is about to take over your feed in the best way.

Dancing With The Stars season 34 has officially wrapped. The show crowned their winner, Robert Irwin (yay!). But the real headline? The franchise is hosting an out of tradition holiday special on December 2nd. While all that glitter settled, one of our talents, Ryan Rockefeller, let the TikTok world inon some dating advice: having a wife with lore is a green flag. Should she start a series on how to attract your type? We think so.

This week it’s been all about blink-and-you-missed-it soft launches, suspiciously fast celebrity “rebrands,” and one very questionable red carpet trend everyone swears they “ironically” love. Moral of the story? If it didn’t end up on the timeline, did it even happen?

“I like my Fridays like my stories, worth sharing.”